Post by Joshua P. Mathias

Nike made adidas look slow. Adidas has the deeper football roots. But Nike understood the new FIFA World Cup 2026™ - Canada, Mexico and the United States game better: fans don’t just watch ads now, they replay them, clip them, decode them, and send them on. Nike’s Rip the Script crossed 66 million YouTube views in under a week. Adidas’ Backyard Legends had not crossed 7 million after more than a month. That gap isn’t just media spend. It’s BEHAVIOUR DESIGN. Nike packed its film with pop culture, sport, gaming, celebrities, and hidden rewards that made a second watch on Instagram, Meta, X, Snap Inc., Vimeo, Rumble and more feel useful. For FIFA sponsors (or those looking to sponsor local, regional or international events), this story is bigger than one rivalry. The brand that owns legacy or history may not own attention. Nike didn’t just win the views; it won the re-views. Can't wait to see the other campaigns roll out over the weeks ahead. It's definitely going to be fun. #Marketing #Advertising #PR #MarketingStrategy #Football #FIFA #FIFAWorldCup Nike Football #Nike #Adidas #MarketingCampaign The Coca-Cola Company, Visa, Hyundai Motor Company, Qatar Airways, aramco, Lenovo, McDonald's, Frito-Lay, Unilever, Airbnb, Diageo, Fanatics, aramco