Post by Josh Scheinblum
Helping campaigns get their story right before launch. Often brought in when that didn’t happen.
One thing we don’t do enough in the political industry is give credit to the people helping us win behind the scenes. When I heard my friends Andy Y. and Joseph N. Resta were launching RYE Digital Strategies, I asked how I could help. Their answer: make a testimonial. So here it is... A little while back, we worked on a race where everything was tight from budget to timeline to assets to audience. We built a strong TV spot, but we still needed a way to efficiently reach the right voters before Election Day. That’s where Andy and Joseph came in. They built a custom audience and CTV/pre-roll strategy that made the absolute most of the resources we had available. The result: our candidate won with more than 77% of the vote and is now serving in the Iowa legislature. Politics is a team sport. I’m proud to have Andy and Joseph on mine. #PoliticalMarketing #CampaignStrategy #PoliticalConsulting #ConnectedTV #FiveSeasonsMedia
Video Content