Post by Josh Miller

More brands need to recognize this. Organic content is the way forward. Not “ads dressed up as videos” but genuinely valuable content that resonates with your customers. The ROI on organic content is constantly being questioned. Organic audiences take a long time to build and a lot of man-hours to do well. But at the end of the day, what is 500,000 subscribers worth to your brand? That’s not 500,000 impressions or 500,000 click-throughs. That’s 500,000 FANS. Stop sleeping on organic content or just following TikTok trends. Create valuable, engaging content, and you will build a fanbase.