Post by Josera petfood

Hollywood meets the dog bowl. With the cinema premiere of Supergirl, Josera Petfood is teaming up with Warner Bros. as the exclusive petfood partner of an international campaign. Creative ideas and bold, out-of-the-box formats are at the heart of who we are at Josera Petfood. Our goal? To build campaigns that feel authentic and true to the brand. Every single time. The world of Krypto, Supergirl's loyal companion, is the perfect stage for exactly that: Josera Petfood developed the entire creative concept in-house, putting dogs in the spotlight as the everyday heroes they truly are. Film fans will catch the reference right away, but the campaign shines just as brightly without any backstory. Supergirl marks Josera Petfood's first internationally scaled campaign with Warner Bros. The film has been in cinemas since June 25, and the campaign runs through the end of July across TV, social media, and digital channels in Germany, Austria, and Poland. Lights, camera, action and a whole lot of tail wagging!