Post by Joseph Brophy

Name: Ahead of a certain sporting event happening this summer… it feels like there’s been an explosion of
Uploaded: 2026-06-09T11:40:31.587Z
Channel: Joseph Brophy
Description: Ahead of a certain sporting event happening this summer… it feels like there’s been an explosion of brand collaborations. Some expected… some very cool… some less so. But every now and then… there’s

Global PR and Communication Lead – Brands at The HEINEKEN Company

Ahead of a certain sporting event happening this summer… it feels like there’s been an explosion of brand collaborations. Some expected… some very cool… some less so. But every now and then… there’s "the match you’ve been waiting for..." Introducing the Heinz x Heineken 6 pack (wowzers) A bit of a dream to work on… and genuinely a joy to do it alongside a team I’ve admired for a long time at Kraft Heinz. Turns out the collaboration was there all along… hidden in the names. It’s slightly silly… definitely unnecessary… and absolutely anyone can get their hands on it: Buy a 6-pack of Heineken… Buy a Heinz Tomato Ketchup… Enjoy a Heineken (responsibly)… replace it with a ketchup. You’ll work it out. What a team… across Heinz: Monika Nikolova, Yulia Prokhorova, Johann Schwella, Will Cooke, Billy Slater, Julie Veryser And of course across The HEINEKEN Company, Natacha Volpini and Carmen Chong And saving the best ‘til last… Mollie Streek and Leigh Brian

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