Post by José Miguel Aparicio

There is something about the magic of Formula 1 that brings people together and gets pulses racing. The noise, the atmosphere, and the performance on display create a spectacle and energy that quickly become addictive! Motorsport is in #Audi’s DNA and has long been the foundation on which the brand’s success has been built. Formula 1 is the pinnacle of motorsport, and being able to support the Audi Revolut F1 Team with its debut appearance at Silverstone was an opportunity we relished.  Throughout the race weekend the Audi UK team welcomed and hosted more than 300 guests - from customers and media to content creators and dealer partners. We wanted to make sure everyone got a piece of the action! Audi House was the perfect hospitality and activation space, while also demonstrating how we will scale our partnership with Silverstone over the years – delivering innovation, precision and progress on and off the track.   A big thank you to the entire team for the delivery of the project, especially Anastasia V. and Madelaine Cartwright. Amazing work!