Post by JOOSNABHAN

Incomprehensible… That’s what John Archibald Wheeler said to himself in 1963, while presenting his greatest astronomical discovery in front of a half-asleep crowd. That's when he seized upon the term "Black hole", whispered by a member of his audience, and popularized this metaphor that transformed the world of physics as we know it. From 1963, "Black holes" were only images in our mind. Until 2017, when the first ever picture of a black hole was taken. Just like for brands, words always have a purpose. JOOSNABHAN, branding agency, shares with you once a month what lies behind them. http://www.joosnabhan.com/