Post by Square

Atlanta's World Cup moment is still months away. We got there first. On April 7, Square partnered with Showcase Atlanta to bring 75+ Atlanta small business owners through a full day of hands-on training — hardware activation, seller consultations, and honest conversation about what it actually takes to handle FIFA level demand without losing what makes a neighborhood business worth visiting. Sellers didn't just hear from Square, they heard from each other. A panel of 4 Atlanta business owners Lauren Burke Bennett (Urban Grind), Aaron Fender (Portrait Coffee), Rosa Thurnher (El Ponce), and Aliah Jefferson (Zaddy's) shared what scaling under pressure really looks like, grounded in lived experience, not product features. Sellers moved through industry specific training stations, left with hardware in hand, and real feedback from the floor got routed to product teams in real time. This was rooted in relationships that existed long before FIFA became the headline because we believe that's the only way it works. Thank you to Showcase Atlanta for anchoring this in the community.

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