Post by LaSource

How AI can change fan engagement and why Kings League is struggling? We covered both, and much more, in this month’s LaSource sports tech newsletter. 📩 👉 Our CBO, Leander Monbaliu dived deeper into the Bundesliga’s new AI App feature and explored what it says about the next phase of fan engagement and platform ownership. 👉 While Simão van Zeller, our Business Development Manager broke down Kings League’s recent restructuring, going beyond simple cost-cutting and why it raises bigger questions about the next phase of creator-led sports formats. Beyond industry insights as the FIFA World Cup 2026™ - Canada, Mexico and the United States is at full swing, we wrote an article about the TOP 5 tech innovations and what they could mean for the industry, while on our partners' front it was also an eventful June. Last, but not least, don’t miss out on our additional time section with the ATP Tour and TikTok partnership, Formula 1 and Apple TV’s new strategy and the International Olympic Committee – IOC launching a fund to pay participating athletes, just to mention a few. Dive into the full newsletter below and subscribe to receive next month’s edition straight to your inbox.👇 #LaSource #Newsletter #SportsIndustry