Post by Johnson & Johnson | Vision

The right data strategy is a balancing act. In Episode 7 of Eyecelerator’s Eye to Market, our own Dr. Caroline Blackie explains how her Global Medical Affairs team collects meaningful evidence while staying focused on the outcomes that guide decision-making. Early studies surface many interesting findings, but not every data point needs to shape the path forward. The real challenge is knowing what to follow, what to set aside, and how to stay on track while keeping patient needs at the center. Key takeaway for innovators: Stay curious, and trust the data, even when it’s unexpected. Decisions should be guided by evidence, not assumptions. Watch the full episode here: https://lnkd.in/dHsYCMMB

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