Post by John M. Evans, AIA

As someone who is lucky enough to work with Katie Christman on a daily basis - this is going to be a great presentation for not just those in marketing, but for architects/designers as well! I often find myself with a few minutes (rarely is it ACTUALLY 10 seconds, but hey, that has happened!) to help a client visualize a design response. Even the best idea, if poorly visualized, is going to be hard to "sell".