Post by John Kabugua

In our recent Sure Oak podcast, CEO Nick Fraunfelder, Senior SEO Strategist Henrique Figueiredo, and Director of SEO Andrea Schultz discussed what it takes to build a marketing team for the AI era. One key takeaway: the right roles matter. Two positions stood out: Social Media/Brand Manager As AI changes how people discover and evaluate brands, strong branding becomes even more important. Businesses need someone who deeply understands the brand and can make sure it shows up clearly, consistently, and credibly across every relevant platform. Technical Specialist Marketing teams also need someone who understands how AI interacts with a company’s digital presence. This role helps identify technical issues that could affect visibility, discoverability, and performance in an AI-driven search landscape. For example, many websites today rely heavily on JavaScript to render important content. A CMO may not always see that as a challenge, but a Technical Specialist can spot where AI tools like ChatGPT may struggle to access or interpret that content. That kind of expertise can help a business stay competitive while the rest of the market is still figuring out the workarounds. The future of marketing is not just creative or technical. It is both. Watch the full episode — the link is in the comments 👇

Video Content