Post by John Deere

Name: What does robotics look like out in the field, under real farming conditions? At our John Deere Par
Uploaded: 2026-04-24T09:06:07.836Z
Channel: John Deere
Description: What does robotics look like out in the field, under real farming conditions? At our John Deere Parla Innovation Center, we explored exactly that during Field Day Spain, a stop of the GOFAR Tour 2026

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What does robotics look like out in the field, under real farming conditions? At our John Deere Parla Innovation Center, we explored exactly that during Field Day Spain, a stop of the GOFAR Tour 2026. More than 900 professionals came together to see autonomous solutions in action and exchange real use cases, side by side with the people who work the fields every day. As Javier Fernandez Soriano, High Value Crops Production System Manager at John Deere Ibérica, puts it: “The John Deere Parla Innovation Center was founded on collaboration. GOFAR Field Day proved that in robotics and autonomy we are not competitors, but partners working together to open the market and help growers understand the true value of autonomy.” Surrounded by orchards and test fields, Parla is built for exactly this kind of exchange. Practical, open, and grounded in real farming conditions. Thank you to GOFAR: AgRobotics Accelerator | FIRA events & GOFAR Tour, Foro Datagri and everyone who helped make this day possible. #JohnDeereEurope

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