Post by John Deere

Great storytelling starts with real experience. For Maija, that means being out in the forest with customers. Meet Maija Ahtiluoto, Marketing Planner at John Deere Forestry in Finland. She turns customer insight into stories that connect people, purpose, and machines. What her role is really about: Making the customer relationship visible through content that reflects real forestry work, real challenges, and real people. What she does: - Leads content and creative for forestry marketing - Editor-in-chief of In the Forest customer magazine - Shapes campaigns, launches, and visual storytelling Visiting customers on site for stories and shoots is what matters most to Maija. Seeing their daily work first-hand brings clarity to what needs to be told and why. What drives her: Trust, humanity, and purpose. And the joy of shaping ideas from first spark to final execution with teammates who make the work better and more fun. What’s a customer moment that has shaped how you do your work? #JohnDeereEurope