Post by John Deere

Some brands are part of people's lives for a moment. Others become part of a family story. It's the farm passed from generation to generation. The construction business built through hard work. The memories made along the way. That's why our history matters. As Jen Hartmann, our global director of corporate reputation and brand marketing, recently told Marketing Dive: “We know that our brand has a really emotional connection to a lot of people, and we want to be sure that as the world evolves in this technology space, we remind people our heritage has always been about innovation.” That connection is also why we're celebrating America's 250th anniversary with partners like Major League Baseball (MLB). Not just to look back at where we've been, but to celebrate the families, customers, and communities who have made us part of their legacy. Check out why Jen calls this the ultimate "apple-pie partnership":