Post by Joe Fletcher
Technology Executive | Scaling AI-Native Product Organisations (ex-Microsoft, frog, argodesign, gone through acquisition as founder)
🌍 ✒️ UX isn’t just about interfaces. It’s about crafting realities — personal, contextual, and evolving. Multi-spectral thinking (as Christine R Gould would say), becoming a creative polymath (hi J F Grossen), or the executive producer of experiences. Our world is not just about the fastest in Figma. It's not just the one who solves for screens. 🌍 UX designers now build worlds — ➡️ Shaped by data ➡️ Driven by context ➡️ Lived through sensory experience ➡️ Delivered by audio, tactile, visual, and more - full sensory experiences Designers must think like: 🎬 Directors 🧠 Systems thinkers 👾 Game designers 🛠️ Framework creators 🎭 Storytellers 🧱 World-builders You don’t just design journeys. You choreograph interactions *between humans and machines, *for humans and machines — across touchpoints, senses, spaces, and time. 🌍 🔮 This is UX as world designer. This is our future. 🔗 Want a sneak preview? Go read Reamde and Fall, or Dodge in Hell, and get back to me.
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