Post by Joe Lazer

Do you have that one crazy friend who's always pitching you wild ideas that seem damn near impossible to pull off? I have 7. (At least.) And a few years ago, three of them—Sylvia Brindis, Shane Snow, and Brian Donegan—came to me with a WILD pitch. Shane and Sylvia had just had their first kid, almost at the same exact time as me. Like us, they were freaked out by all the addictive garbage served to kids by the YouTube crack-o-rthm. And they had the idea of creating an indie TV show that was actually good for them. It'd be slow content. It wouldn't rot their brains, and it'd teach them how to think critically about the world through the tools of journalism. They called it Fluff Piece—a show about an intrepid reporter and her adorable dog investigating the rumors about town. An indie TV show is one of the longest shot bets you can make. I immediately invested damn near all my money in it. How could I turn down the chance to bring media literacy and critical thinking to our kids' generation? And today, my best friends have defied the odds. Fluff Piece is making its debut on Amazon! So proud of you guys—along with Erica Duffy, Lily L., Brandon XIV, and the rest of the team. Cannot wait to show this to my son Max when he gets home, and so glad this show is in the world.