Post by Joe Lazer

Author of Super Skill: Why Storytelling Is the Superpower of the AI Age (An Amazon #1 Release!) & The Storytelling Edge | Keynote Speaker on Storytelling & AI | LinkedIn Top Voice | Award-winning Tech CMO

As someone who owns SEVERAL Elizabeth Warren tank tops, my rage for Rupert Murdoch knows no bounds. But when the NFL announced a $113 billion TV deal last Thursday, I couldn’t help but think of Murdoch and an incredible television steal he pulled off 27 years ago. It’s an incredible story — one that contains three key lessons for marketers, as I explore in this week’s newsletter. Strap in and get ready for a wild ride that includes Jerry Jones, death threats, and one very crafty Australian.