Post by Joe Davies

My company was born out of frustration. Back in 2011, finding a good link-building vendor was a nightmare. Freelancers going missing. Reports in different formats. Quality all over the place. Zero support. My co-founder and I worked at an SEO agency and used 20+ vendors to deliver campaigns. It was chaos. One day I was shopping on Amazon and thought: Why doesn't the Amazon of link building exist? Log in. Choose what you want. Click the options. Get it back fast. Get a clean report. No phone calls. No back and forth. Just buy it and get it. Nobody had built it. So we did. That became fatjoe. Not a traditional agency or a freelancer marketplace. A productized platform where agencies could order exactly what they needed and get it back without the chaos. We weren't trying to reinvent SEO. We were trying to fix the experience of buying it. To solve a problem we were having ourselves. If you can't find what you need, build it. Scratch your own itch. That's still the best reason to start a company.