Post by Jodi Stow
Head of Commercial, Sales & Marketing (Passenger) at Saudi Arabia Railways (SAR)
I'm delighted to have overseen the delivery of SAR's new brand awareness and positioning campaign #TryTheTrain Built on deep customer insight and a clear understanding of current brand perceptions, this campaign is designed to challenge how people think about domestic travel in Saudi Arabia. We're inviting people to rethink their routines and experience a more comfortable, safe and sociable way to travel. Proud to be part of a team driving positive change across the Kingdom. A huge thank you to my fantastic Marketing Team for making this happen Rawan AL-Omair Abdullah Aldugaish CPM Sarra Bin Dawood Ashwaq AlHarbi , CPM Fay A. #TryTheTrain #SAR #SaudiRailways #BrandCampaign #KSA #CustomerInsight #Marketing
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