Post by Jochen Zhu-Schleiss 施有恒

I had the privilege of joining the Acclime amplifyASIA Podcast as a guest, where I spoke with host Jacob Ketcher 江凯博 about my 22 years of leadership experience across Greater China. During our conversation, we explored the strategic realities of building and managing successful operations in one of the world's most dynamic and competitive markets. Drawing on practical experience, I shared perspectives on what it takes for international companies to localize effectively while protecting their brand, intellectual property, and long-term competitive advantage. Some of the key topics we discussed include: • Why succeeding in China requires more than adapting products—it requires rethinking decision-making speed and organizational mindset. • Practical strategies for protecting trademarks, intellectual property, and manufacturing know-how in a rapidly evolving business environment. • The importance of building long-term, trust-based relationships with engineering, R&D, quality, and procurement teams rather than focusing solely on transactional sales. • Why localization should strengthen—not replace—the unique value proposition and European DNA that differentiates international companies. Whether your organization is considering entering the Greater China market or looking to optimize an existing operation, this discussion offers practical insights and lessons learned from more than two decades of working on the ground. I hope you enjoy the conversation, and I look forward to hearing your thoughts. #China #GreaterChina #BusinessStrategy #Leadership #Localization #Manufacturing #SupplyChain #IndustrialManagement #InternationalBusiness #MarketEntry #Operations #IntellectualProperty #Podcast #Acclime #BusinessLeadership