Post by Joanna Isabella Formella

The golden surprise that brings back the memories of a football summer   In 2014, the world cup was a fascinating time for fans in Germany.    It was a hot summer. People were crowded in the streets to join public viewing events.   With every match, when the German team qualified for the next round, people got more thrilled!    The players scored a historic 7:1 against Brazil 🇧🇷 But it was the final match against Argentina that made them win the world cup.   I remember that summer also for another reason.   Before the tournament, I had participated in a contest and soon forgot about it.   One day, I received a mysterious parcel from a fashion brand that I followed on social media as a student.   And look what a wonderful gift for that happy summer they had sent: a golden football the size of a regular football. As if they knew that a special event was around the corner!   Back then, Marc Cain did a survey to gauge public opinion on new designs. You had to pick a design for the next collection. That’s such a great way to include fans in the design process, isn’t it?   Tonight, since the German team is out 😔 – I wish the finalists all the luck!    What do you think: Who will win, England or Italy, and how will they score?    #survey #football #brandbuilding #happycustomers #win