Post by Jose Esteves

I really like the way Inditex is framing its next chapter. Marta Ortega’s vision seems clear: make Inditex “more Inditex than ever” — creative, fast, close to the customer — while embracing AI, technology and international growth as part of its future. Óscar García Maceiras is translating that vision into execution: AI strategy, logistics, RFID, automation, digital channels and global expansion. That combination matters. Vision without execution becomes storytelling. Execution without vision becomes optimisation. What I find most interesting is this: Inditex seems to be protecting its essence while redesigning the operating system behind it. The future belongs to companies that can keep disrupting themselves — continuously, deliberately, and without forgetting who they are. Porto Business School IE Business School #Leadership #Innovation #Retail #AI #Strategy #technology #Inditex #mba ZARA https://lnkd.in/ehCsfBhZ