Post by Jindřich Jinoch

We had an empire of fun with this one! Imperial-royal thanks to all the kings and queens involved... 👑 👑 👑 McCann Prague introduces a new communication platform for the premium gourmet brand Franz Josef Kaiser, inspiring consumers to break out of routine and rediscover their appetite for life. The claim “Don’t be a can (square). Taste life to the fullest.” turns the classic symbol of a tin upside down, transforming it into a metaphor for openness, energy, and vitality. The Emperor appears in a modern interpretation — an elegant yet playful guide who bridges tradition with the ease of contemporary living. The campaign spans multiple European markets and employs innovative production techniques, including artificial intelligence, bullet-time SFX and a new musical brand asset, “Echoes of the Danube,” a reinterpretation of Strauss’s The Blue Danube. Client: GASTON, s.r.o. – Franz Josef Kaiser: Solařová Kristýna, Jan Skrabanek Agentura: McCann Prague Executive Creative Director: Martin Svetlík Creative Director: Jindřich Jinoch Senior Art Directors: Tereza Víznerová, Matěj Rybák Copywriter: Matěj Bozadžiev Account Director: Martina Kufová Account Manager: Tereza Kruberová PR & Communication Manager: Dany Rotkovský Strategy Planner: Ales Vyhlidal Production: Procoma Producer: Alzbeta Serclova Executive Producer: Albert Franc ( Yes, really 🤣 ) Director: Petr Dvořák DOP: Radim Střelka Costume Designer: Katarína Chválová Editor: Mingle Film Sound design: Samuel Jurkovič Bullet time SFX: Time Busters (Poland) Postpro: PFX Photography Producer: Dagmar Flimmelová Photography: Adam Bartas Franz Josef II.: Dirk Baier Voice over: Jiří Dvořák https://lnkd.in/eXaUASqU