Post by Jimmy Choo

Introducing the Summer 2026 Men’s campaign, Summer in Bloom. Shot on location in the British countryside featuring flower grower and model, Alfie Nickerson, with a cameo from his beloved dachshund, Wolfie. Summer in Bloom continues the “Creators” narrative established with the Spring 2026 men’s campaign - a study of creativity featuring makers across different disciplines. A bucolic vision of a British summer, the campaign is unhurried, quietly considered, shot amongst pops of colour and verdant green foliage. Nature, an enduring source of inspiration for Jimmy Choo, is woven through the campaign – serving as both backdrop and sensibility. The tightly curated collection reimagines elevated archetypes through Italian craftsmanship and British shoemaking, with standout styles including the Eliot Slipper, Meadow Sandal, Vine Lace Up, Diamond Maxi Trainer, and the Bar Holdall. Creative Director: Sandra Choi Image Director: Kerry Haynes Talent: Alfie Nickerson, Founder of Burnt Fen Flowers Photographer: George Muncey Stylist: Guy Miller Movement Director: Joe Grey Adams #JimmyChoo

Video Content