Post by Jimmy Choo
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Introducing the Summer 2026 campaign, ‘Natural Reflection’. An exploration of the paradox between raw wilderness and sharp architecture, elemental glamour and artisanal craft, the campaign channels the collection's overarching spirit: an attraction of opposites, distilled into pure sensation. At the edge of Joshua Tree, desert heat dissolves the horizon creating a surreal dreamscape; blending arid silence and molten glamour, the untouched and the precisely made. Summer unlocks time to indulge in the joy of friendship and adventure. Senses are heightened to the untamed beauty of nature; the heat of the midday sun on skin, the welcome cool touch of night as languid days drift away. Shot against the expansive, sun-drenched stillness of the Californian desert, the collection is a mirage that becomes a reality. Creative Director: Sandra Choi Image Director: Kerry Kaynes Photographer Director: Quentin de Briey Talent: Georgia Palmer & Lilli Cummings Stylist: Sydney Rose Thomas Casting: Samuel Ellis Scheinman Make Up: Homa Safar Hair: Ryan Mitchell Set Design: Happy Massee Location: The Invisible House #JimmyChoo
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