Post by Jimmy Choo

Jimmy Choo is proud to congratulate Sandra Choi, Creative Director, on her appointment as an Officer of the Order of the British Empire (OBE) in His Majesty The King’s Birthday Honours 2026. Sandra has been honoured for her services to fashion. Sandra Choi joined Jimmy Choo in 1996 as one of the brand’s founding creative voices overseeing the design studio’s creative direction. Over the course of three decades, she has shaped the visual and emotional identity of one of the world’s most iconic luxury accessories houses. Her work has dressed generations of women for the moments that matter most. “Sandra is the creative heart of Jimmy Choo. Her vision, her craftsmanship and her unwavering commitment to the art of design have shaped not just our brand but British fashion itself. This honour is richly deserved and a source of immense pride for everyone at Jimmy Choo. We congratulate her wholeheartedly.” Hannah Colman, Chief Executive Officer “Receiving an OBE is something I never imagined when I began my career. It feels like recognition not just for my own work, but for everyone who has poured their creativity and passion into Jimmy Choo over three decades. Our designs have the power to transform how a woman feels, to give confidence and bring joy. To be honoured for that work, by the country I call home, means more than I can express.” Sandra Choi OBE, Creative Director Sandra’s influence extends far beyond the studio. A passionate advocate for craft, creativity and the next generation of fashion talent, she has been a consistent voice for British design on the global stage. Her collections have graced red carpets, runways, music stages and been immortalised as part of popular culture on screen, cementing Jimmy Choo’s position at the intersection of luxury and culture. Jimmy Choo celebrates this recognition as a reflection of the creativity, dedication and passion that Sandra has brought to the House every day for the past 30 years.