Post by Jessica Manna

📣 Better has an open role for MarTech Engineer (Senior Marketing Technology Manager) in Dallas! This role sits in the Engineering org and is a hands-on engineering role that supports Growth Marketing systems and ad platforms. If you are an engineer who builds, debugs, and owns data + tracking infrastructure — this role is for you. 👇 🔧 Required Technical Skills & Experience 1. Conversion Tracking & Analytics Engineering • Deep experience building, maintaining, and debugging complex conversion tracking pipelines • Expertise across GA4, Rudderstack (or similar), Iterable CRM (or similar), and advertising platforms • Strong understanding of event schemas, data contracts, and data validation 2. Tagging & Event Infrastructure • Ownership of Google Tag Manager and event frameworks • Experience with server-side and client-side tagging implementations • Comfortable designing and enforcing event standards 3. Programming & Engineering Fundamentals • Strong JavaScript / TypeScript skills • Ability to read, debug, and contribute to production codebases • Experience implementing tracking directly in application code 4. Analytics & Ad Platform Integrations • 6+ years hands-on experience with: – Google Analytics 4 (GA4) – Meta, Google, and other ad platform integrations • Understanding of API-based data ingestion and signal syncing 5. Data Infrastructure & Governance • Experience ensuring data integrity across web → CDP → CRM → analytics • Familiarity with data pipelines, reliability, monitoring, and governance • Strong privacy and compliance mindset (GDPR, CCPA) 6. Attribution & Measurement Systems • Understanding of attribution models and tradeoffs • Experience aligning signals across platforms for accurate reporting 🧪 Engineering Capabilities 7. Troubleshooting & Incident Response • Proven ability to diagnose tracking failures, broken integrations, and data discrepancies • Comfortable working with logs, debuggers, and production incidents 8. Cross-Functional Engineering Collaboration • Ability to work directly with backend, frontend, and platform engineers • Translate measurement requirements into scalable technical solutions 💼 What You’ll Do • Own and engineer end-to-end measurement and tracking systems • Build scalable, privacy-compliant MarTech infrastructure • Improve reliability, accuracy, and observability of marketing data • Act as the engineering owner for growth analytics and attribution ✨ Why Better? Better has funded $110B+ in loans on its Ai-native digital mortgage platform. This role offers real ownership, production impact, and the chance to build systems that operate at scale. 📣 Know a strong engineer who fits this? DM me. 🔗 Apply here: https://lnkd.in/ekveZhKy Ziggy Jonsson Keith Soura Sylvester K. Vishal Garg Chad Smith, AMP Jillian McSweegan Kate Fuess I’m #hiring. Know anyone who might be interested?