Post by Jessica Figueiras Chen

Today is World Social Media Day. This year I'm not in the mood to celebrate it. I'm thinking about it. Last week, two earthquakes hit Venezuela back to back. I watched the country I grew up in live through it minute by minute on my phone — rescues broadcast live, families searching for names in volunteer-built databases, misinformation spreading as fast as the truth, and a government-imposed blackout that made all of it harder. I wrote about what that taught me, as someone who has spent over a decade working in social listening. The good, the bad, and the ugly of living a crisis through a screen. Link here ↓ #SocialMediaDay #SocialListening #ConsumerInsights #CrisisCommunications #Venezuela