Post by Jesse M.

Now is a great time to invest in SEO. - Despite what you may read on LinkedIn. Yes, zero-click searches are real. AI Overviews are real. People are using Google, ChatGPT, Reddit, YouTube, LinkedIn, directories, review sites, and plenty of other places to research before making a decision. But that does not mean SEO stopped working. It means lazy SEO is getting exposed. The real opportunity is not more traffic for the sake of traffic. It is showing up for the searches that actually lead to business. Products. Services. Pricing. Reviews. Comparisons. Local searches. Provider searches. Buyer questions. That is where #SEO still matters. I wrote more about why now is still a great time for SEO, despite all the noise.