Post by Jeff Green

No company in the history of ad tech has ever aggregated demand to become the largest buyer of the open internet and then made the auction better. We intend to be the first. At The Trade Desk, we just want a level playing field, and we’ll innovate and open source to make the auctions fair and transparent. Buyers will win the most. Premium publishers will win too. Resellers, sellers, and publishers who continue to duplicate and obfuscate are likely to lose. This wouldn’t be possible without all the people who have contributed positively to Prebid.org over the years. I’m very excited about the next chapter of the Open Internet.