Post by Jeff Coyle

I’m thrilled to announce my new role as SVP, Head of Strategy at Siteimprove! As both Chief Strategy Officer and co-founder of MarketMuse, this is a defining milestone for our team as we join forces with Siteimprove and continue to integrate our solutions. MarketMuse has been an incredible tool for content strategy, but it was always a standalone solution. My vision was bigger—seamlessly integrating SEO into every stage of the funnel to drive measurable business results. With Siteimprove, that vision is becoming a reality. Together, we’re revolutionizing the SEO landscape by combining SEO, accessibility, marketing performance analytics, and content strategy. This fusion empowers marketers to align strategies—across organic, paid, social, and demand gen—creating optimized content that resonates with users at every stage of the funnel. This integration isn’t just evolution; it’s transformation. I’d love for you to read my co-founder’s take on the MarketMuse story and how we’re helping maximize ROI for marketing teams #ImproveTogether Blog -> https://lnkd.in/eWh2U9Qj MarketMuse by Siteimprove