Post by JDE Peet's
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What are the biggest trends shaping the future of coffee? After visiting the Global Consumer Goods Forum in Vienna, our Global Sales Director, Joost Lebens, shares his top takeaways on AI, changing consumer behaviour and responsible sourcing in the video below. ⬇️ And one thing is clear: coffee innovation is happening all day long - because cold is the new hot. ☕ What's your favourite coffee innovation? Share your thoughts in the comments below! #GlobalConsumerGoodsForum #CoffeeInnovation #AI #Sustainability
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