Post by JD Sports Fashion

Sophia & Cinzia took over London for the ultimate girls day 🤍 JD and adidas brought the two best friends together for an exclusive, invite only event, bringing a small, intimate group together to connect and get a first look at the SS26 adidas Originals collection. From fresh smoothies to sneaker customisation with MattB Customs, guests personalised their adidas Sambas with charms and unique details, making every pair their own. As we unite by the game, we also brought in football inspired moments, with personalised jerseys finished with embroidered details. Later in the day, we opened the space up, welcoming more of the community in to experience the new adidas drop and create their own, with pick and mix charm boxes to take home. An unforgettable day celebrating community, creativity and personal style. Best day ever.