Post by JD Sports Fashion

In the heart of Barcelona’s Raval district, we fully transformed the historic Bismillah Kebabish to celebrate the re‑launch of the iconic adidas Superstar. A complete metamorphosis that brought together fashion, community, and urban culture under one narrative: City Take Over. With rapper Morad leading the lineup, joined by Drea, Baby Pantera and Merca Bae, the event connected the legacy of the Superstar silhouette with the sounds and energy of a new generation, showcasing a model that remains timeless, influential, and culturally relevant. This activation reflects the way we work at JD: creating experiences that go beyond the product and allow our brands to engage with new audiences through meaningful cultural codes. Superstar is a global icon, and together with adidas, we aimed to present it through a local, authentic and relevant lens.

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