Post by JD Sports Fashion

286 Voices. 286 Stories. JD’s “Where Are You Going?” Christmas campaign is made by youth, for youth. This Christmas, we handed over the camera and creative control to young people across the globe. From Tokyo to Berlin and beyond, they captured life exactly as they see it: vertical, unfiltered, and real.   “Where Are You Going?” celebrates youth who refuse to be boxed in. It’s a tribute to individuality, energy, and emotion, spotlighting a world in motion with some familiar faces like Jade Thirlwall, Paddy the Baddy, Nemzzz, and more.   We spoke with our Marketing Director, Neil Corrie: “Young people today don’t need to be told who they are, they’re already showing us. JD’s ‘Where are you going?’ isn’t about them, it’s made by them. It’s their voice and their direction. This is youth culture, not as a trend to follow, but as a movement to believe in.”   The campaign is now live across stores, digital and OOH - check it out on our YouTube channel. https://lnkd.in/ebDGkikN   Massive shoutout to everyone who made this campaign happen, your creativity, graft, and passion brought it to life.   #JDForeverForward #JDChristmasCampaign

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