Post by JD Sports Fashion

Name: It’s a Rift Summer We took over London to celebrate the launch of the Nike Air Rift with a JD Wome
Uploaded: 2026-06-16T13:35:50.846Z
Channel: JD Sports Fashion
Description: It’s a Rift Summer We took over London to celebrate the launch of the Nike Air Rift with a JD Women led, day to night rooftop experience, bringing together a curated group of creators at the heart o

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It’s a Rift Summer We took over London to celebrate the launch of the Nike Air Rift with a JD Women led, day to night rooftop experience, bringing together a curated group of creators at the heart of the moment. Creators including Nat Winter, Liana Tambini and Emily May Hope joined us for an evening that celebrated connection as much as style, through shared customisation workshops, curated styling moments and a sunset to DJ set transition high above the city. From one of one Rift designs to a golden hour backdrop at Lucky cat by Gordon Ramsay, Bishopsgate, the activation was all about self expression, creativity and creators coming together to shape culture in real time.

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