Post by JazzCash

In a recent interview on Geo Tv Network, Saima Kamila Khan, Chief Legal Officer, JazzWorld, spoke about how digital financial services providers are helping advance Pakistan’s financial inclusion agenda under the Prime Minister’s Cashless Initiative. She emphasized the importance of bringing more women into the formal financial system through direct access, stronger financial awareness, and solutions built around their everyday needs. Through Mobilink Bank and JazzCash, this is being brought to life by expanding access to digital accounts, enabling more transparent welfare and subsidy disbursements, and supporting women’s participation in the cashless economy. At JazzCash, this remains central to how we think about inclusion, making financial services more practical, accessible, and relevant for the communities that need them most.

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