Post by Jay Wardle

Crikey, Cannes was hot — but so much fun. The last few years here were all about tech. AI everywhere, and the consultancies circling the agencies. This one felt different. AI hasn't gone anywhere, but the energy swung back to what the Lions have always been about — creativity, new tools in hand, and building iconic brands that last. Great to see Travel sit right in the middle of it. The promise of AI here is simple: take the hassle out of the trip — the booking, the points hunting, the endless logistics — so travel gets to be about what actually matters. Making memories in amazing places, with stories worth telling. Thank you Sabrina Callahan and Southwest Airlines for an honest, human conversation — exactly what you'd expect from one of the world's most heartfelt brands.