Post by Javier Díaz Fernández-Carvajal

On the photo, just two kids in their Botafogo de Futebol e Regatas shirt (Campeones de Copa Libertadores y De Su Majestad El Rey) solving all the world’s (sales) problems. I finally interviewed my industry dad and legend, Renato Beninatto. It wasn’t a… let’s say “safe” interview 😂 It was raw, real, and exactly what this industry needs to hear more often. Some pearls from our conversation: ✅ If you don’t know how to sell you’re already losing. Period. Titles, expertise, and diplomas won’t save you. ✅ Learning never ends. The moment you think you know enough, the world will move past you. ✅ AI is not coming to kill you. Your refusal to adapt is. ✅ Most of what people call innovation is just old ideas with new packaging. Real innovation means real risk. Interview drops in a few days 🔞🔞🔞 📍Guadalajara, Jalisco, México. 29/04/2025 Love, Your Javi (Tonight we’re gonna party like it’s 1999 - “1999” by Prince, 1982)