Post by Jason Hsieh
Helping Toy & Game Brands Grow on Amazon and Beyond ๐ | Chief Toy Officer @ Toy Launch | Amazon ยท Digital Marketing ยท Studio โ built for one category | Now launching TikTok
In this episode of Toy Business Unboxed, Jason sits down with Nazareno Properzi, a game designer and part of the creative team behind Little Rocket Games. Nazareno shares how his journey began designing his own games and how meeting Giampaolo, the CEO of Little Rocket Games, led to a long-term collaboration that helped grow the company into an internationally recognized publisher. They talk about building a board game company in Italy, the challenges of a smaller domestic market, and how attending global events like Spiel Essen and Spielwarenmesse helped their games reach players around the world. Nazareno also shares insights on designing games that are easy to learn, visually appealing, and memorable for players.
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