Post by Jasmine Riahi Andersson

Head of Global Brand & Creative @ Arrive | ex Klarna | ex Nord DDB

Say hello to Arrive ⭐ Last week, we launched Arrive, a brand new name and identity for the world’s leading mobility platform, now present in 90 countries and 20,000 cities. This one has been extra special for me. Not just a rebrand, but the birth of something entirely new. A new name. A new story. A new signal to the world. Building a brand from scratch is no small thing and it really marks a huge milestone in my career. One I’ll never forget 🙏 Arrive is more than a name. It’s a promise to cities, drivers and the people who move through them every day. Inspired by the North Star, this identity is a symbol of optimism and forward momentum. And NONE of it would have been possible without the dream team at Bold Scandinavia / NoA and Arrive. I’m incredibly proud and deeply grateful for what we’ve built together over the past 1,5 years. I know I already said thank you, but it deserves to be said again 🤩 HUGE shout out to the brilliant team at Bold Scandinavia / NoA: Carl-Fredrik Af Sandeberg Charlotte Lusiak Mattias Hjelm Oskar Lübeck Sidney Lim Lova Henrikson Elin T. Laura Buckenham And to the AMAZING team at Arrive: Cameron CameronScott Booker Abhiram Chowdhry Josefina Con Garza KJ Vogelius Anna Ala-Nissilä Jon Kandell Adam Dove Kevin Graham Catherine KOKAR (FFRENCH) Abby Daniel Suárez Arias Jordan Echols, PMP Rebecka Holberg Linda Bornmark Laura Finlayson Magnus Gustafsson Alexia E. Simon Areskoug Jonna Fyhr Jenny Malmkvist Barbara Lipinska Hana Aljoofri Edlund Rogier Overbeek Roberto Fleischmann Wigodski Can’t wait to share more of the identity with the world soon. We’ve Arrived 💪💜 #Arrive #BrandIdentity #BrandStrategy #BrandNaming #Mobility #UrbanFuture

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