Post by Japan - The Government of Japan

Kendama: From Yamagata to the world 🌍 Kendama, a traditional Japanese cup-and-ball game, is now a sport with players worldwide! Yamagata Kobo, based in Nagai City, Yamagata Prefecture, has over 40 years of experience crafting kendama. Each piece is handmade by skilled artisans, and the company has actively expanded overseas through international certifications and global expos. Today, its kendama are exported to over 50 countries. Yamagata Kobo is also exploring new initiatives, such as “welfare kendama” for beginners and seniors, as well as an English-language how-to app. Their kendama brings people together across generations and borders✨ #Kendama #RegionalRevitalization