Post by Jan Hasselbaum

Passion for welding, cutting and marketing / Global Director Marketing bei ABICOR GROUP

What I love about this season is the magical atmosphere at our Buseck site in Germany. Early mornings feel special when the magenta lights in our canteen glow and the Christmas tree outside shines bright - it’s a magic start to the day. We also had magic team energy during our year-end Marketing meeting, where we focused on shaping the Marketing Strategy for 2026. This time, we turned it into a Marketing Business Breakfast, and everyone brought something to share. The result? An amazing buffet that was even enough for a shared meal during the lunch break. Of course, we couldn’t miss taking a group photo of everyone who could join-plus a fun selfie shot. Sadly, not everyone could make it (Kai, Riccardo & Tim, you were missed!). Honestly, if you had been there, my arm wouldn’t have been long enough for the selfie! And as we returned to our offices, we all found personalized elf stickers on our office doors - a surprise that made everyone smile. What a cool idea! An eventful year in the world of Welding and Cutting is coming to an end. We wish all people, especially all ABICOR GROUP colleagues, our partners, and everyone in the metalworking industry a Merry Christmas and a fantastic start to the New Year. My personal thanks goes to all Marketing colleagues worldwide for their tireless commitment and passion for the ABICOR GROUP brands. Carmen Laux, Sarah V., Katharina Röschegg, Melissa Haus, Sabine König, Vanessa Ihrig, Christine Rinn, Stefan Schneider, Kai Dekoeper, Riccardo Berti, Tim Sadegholwad, Herbert Burbach, Ivana Geryková, Pavol Parikrupa, petr nedjalkov, Mayara Ferreira, Mike Brady, Alicia Coats, Darby Caudle, Andy Stawski, Danny Seddon, Jamily SouzaGrecia Rubio, Nathalie Van Grembergen, Wei Wu, Emily Zeng, Caballero Marcelo Yahel and Molly Hu. I look forward to working closely and intensively with you in the new year. Enjoy the Christmas and New Year holidays! ABICOR BINZEL Astaras, Inc. CANTESCO® HERR Industry System GmbH Photonic Tools THERMACUT® Weldstone Components GmbH

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