Post by Jamil Zakaria

I would loved to have seen the approval process, how the logo change was pitched internally and what the initial reaction was. The BA x Norwegian Airlines “bet” was a great lesson in leaning into brand equity, spotting the wider opportunity and understanding how social works. It’s not as though they are part of the same alliance, with some clever umbrella halo making the collaboration feel obvious. But that’s all history now, getting views worth 40x your follower base is the real win. It takes something special for me to amplify any mention of “it’s coming home”, and this is it. Now let’s bring it home, France. Or Spain. Or Argentina. In that order.