Post by James Talbot

Frustrated at not getting your first NED? Most aspiring NEDs don’t have a skills problem – they have a marketing problem. You may have a strong CV, impressive board exposure and solid governance experience, but if your search strategy isn’t clear and focused, you will remain invisible to the boards you should be serving. I’ve developed an 8-question NED Marketing Audit to help you stress-test the way you’re going to market. It gets you to check: Your Core Proposition - Can you clearly explain why a board should appoint you now? Problem-Solving Value - Which specific problems are you best equipped to solve for a board? Strategic Targeting - Which board sizes, sectors and ownership structures are you targeting? Technical Competence - How confidently can you demonstrate your understanding of the Companies Act, UK Corporate Governance and other relevant regulation? Success in the NED market rarely comes down to “more experience”.  More often than not, prospective candidates do a poor job demonstrating their value to a Board when talking to Chairs, head-hunters and other professionals. This infographic shows 8 critical questions. Save it. If you are wanting to become a NED but not making the progress you want then let’s connect.   #NED #BoardDirector #ExecutiveCoaching #CorporateGovernance #CareerStrategy #NonExecutiveDirector