Post by James Cotton

Chief Executive Officer | Xtreme Fitness Gyms | Xtreme Kids | Leading Franchise Business

I never want these types of posts to come across as self-congratulatory or cheesy. But I do think it’s important to stop occasionally and celebrate success, especially when that success belongs to an entire team. The first half of 2026 has been another chapter for Xtreme Brands, and these results are a reflection of one thing above all else: our people. Across Xtreme Fitness Gyms and Xtreme KiDS, we’ve continued to deliver consistent, sustainable growth. These numbers don’t happen by chance. Every employee across our business plays an important role in executing the Xtreme Brands strategy. From franchise development and property, to operations, marketing, finance, recruitment and support, everyone has remained focused on their role and understands how their contribution fits into the bigger picture. As we head into the second half of the year, our rate of openings will increase, and we’re on track to exceed our target of 100 new openings this year. What makes me most proud is the impact we’re creating. Every new location means more people across Poland have access to facilities that help them become healthier, more active and improve their wellbeing. Every gym and every playroom we open is another opportunity to positively influence lives within local communities. I’m also incredibly proud of our franchise partners. One of the things that makes Xtreme Brands different is that our franchisees don’t just buy into a brand, they see themselves as entrepreneurs building their own businesses alongside us. To everyone across Xtreme Brands, thank you. 💪 #XtremeBrands #Leadership #Teamwork #Franchising #BusinessGrowth #Entrepreneurship #Fitness #Health #Wellbeing #Poland #Culture #SuccessTogether Łukasz Dojka Łukasz Nowakowski bValue Fund Wiktor Lubieniecki Maciek Balsewicz Tomasz Bogucki Bartłomiej Grabowski Bartłomiej Prorok Marcin Nowak Marcin Polanowicz Marcin Barton Filip Puchalski Szymon Okrojek Margaret Gala Stanisława Dalczyńska Beata Kaleta-Lipczyńska Ewa Kądziela Justyna Kocjan-Calik Magdalena Michna Katarzyna Kożuch Mariusz Dębowski Marek OstręgaSebastian Hajduga Ivana Watson Stefan Blahovec Krystian Janeczek Małgorzata Piekarska and many more!

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