Post by Jimmy Frischling

Your beverage program is leaving money on the table. Scott Finlow, Global CMO of Foodservice at PepsiCo, said something on the Hospitality Hangout that every operator needs to hear: "This is revenue. This is marketing. This is retention, in a single cup." That's not a tagline. That's the entire operator business case for DRIPS by Pepsi in one sentence. Because here's what the PepsiCo team built: not just a drink. A full platform. The crafted beverage itself, layered, handcrafted, photogenic, social-ready. A menu integration strategy. Pricing guidance. An ingredient portfolio including their own syrup line. POS integration. Marketing support to drive traffic to your door. The operators driving the highest AUVs and the strongest margins in the industry right now? They're crafted beverage players. DRIPS is PepsiCo's bet that QSR and fast casual operators can now play in that same lane, with the full weight of the world's largest food and beverage company behind them. Full episode with Scott Finlow and Alison Dempsey from PepsiCo on the Hospitality Hangout! 👇 Operators: what's your current biggest beverage challenge? Let's talk about it. Branded Hospitality Jimmy Frischling #PepsiCo #DRIPS #Beverage #Innovation #RestaurantBusiness #Hospitality #CraftedBeverage Homi Battiwalla Anne Fink Mark Kirkham Gustavo Reyna Ram Krishnan

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