Post by James Ralph

Whilst we are just hours away from World Cup Fever here in England (not forgetting No Scotland No Party of course) we kicked off in Wholesale back in Early May when our GB Panini packs began to land into our key wholesale partner depots! This has been a huge activation across both Coke TM and Powerade with strong activation front of depots along with presence across our largest footfall / volume depots from our wonderful Wholesale AE team who have been providing additional engagement with out retailers through active selling! Good luck tonight England - it it finally coming home? If you wish to hear about CCEP's World Cup plans please take a listen to a podcast we recorded with the wonderful team at FWD Amy Burgess Steve Marks Amanda McIntyre Kate Cokell Coca-Cola Europacific Partners