Post by James Child

📩 JUST LAUNCHED | Roll With It: How Hosting Drives City Investment 🎤 How is music, culture and digital platform usage transforming the visibility - and investability - of the UK’s cities? 💡 ING Media's latest research reveals that stadium gigs, viral videos and cultural capital are fuelling long-term growth in city branding and investment. It’s not just about hosting the big moments - it’s about posting them too. 🌆 Liverpool continues its ‘era’ as the UK’s second most talked-about city, thanks to the Taylor Swift effect. But with Oasis’ reunion on the horizon, Manchester might be ready to take that supersonic leap into second place. 🌈 Bradford, Brighton and Leicester all rank in the top 20 most visible cities, with nearly 10% of their profile driven by conversations about diversity. 📱 The landscape is shifting - fast. Nearly 15% of city-related conversations now happen on LinkedIn and TikTok, with TikTok set to take the lead by 2030. 🏟️ Our research shows that while big-ticket venues bring long-term rewards, cities without major infrastructure can still break through - by embracing diversity, syncing with national priorities, and teaming up with their city neighbours. 📊 As the race to be the UK’s most investable cities heats up, we're focused on what every city - large or small - needs to do to stay relevant. 📩 Download the full report here: https://lnkd.in/dNtGpbyn 🤝 Want to find out more? Join the conversation and be part of a global network shaping the future of city visibility by joining ING's Visible Cities Network. ✍ Sign up here: https://lnkd.in/ebV5hn_S Lucie Murray | Jiyoung Jo | Jake Nunley | Dominic M. 🎨 And kudos to Chris Gardner for another stellar design! #Cities #Communications #Diversity #TaylorSwift #Oasis

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